The Proven Winners brand is owned by three leading U.S. plant propagators - Euro American in Bonsall, CA; Four Star Greenhouse in Carleton, MI; and Pleasant View Gardens in Loudon, NH. These companies "founded" Proven Winners in 1992, and, together with 3 licensees in Canada, produce superior liners under the Proven Winners name. Liners are then sold to wholesale growers to "finish" and sell to retailer garden centers across North America.
The Proven Winners group also sells a complementary brand, Proven Selections®, which consists of regional favorite varieties that complement Proven Winners.
On a retail sales level, Proven Winners and Proven Selections sales are greater than a half-billion dollars annually. The plants are available from just about every garden center in North America.
The goals of Proven Winners are to introduce the best, most unique, high performing plants, to produce them under the highest quality standards, and to market the plants innovatively. Proven Winners plants are unsurpassed in terms of flowering, growth habit, disease resistance, and garden performance.
No other plant line goes through the same rigorous plant selection process, which takes 2-3 years and occurs at facilities in the U.S. and Canada, as well as at trial stations in Europe, South Africa, and Japan. Every Proven Winners variety is protected by U.S. and Canadian patents. What also separates Proven Winners is its viral control process, which is second to none
Besides producing better flowering plants, Proven Winners is also credited with creating the "container gardening" craze, and making new plant genera known. Most consumers had never heard of Bacopa, Nemesia, Verbena, etc. until Proven Winners introduced these varieties.
In terms of innovative marketing, Proven Winners has created a consumer plant brand that means value to home gardeners. Some groundbreaking marketing program from Proven Winners include the industry's only Certification program for garden centers across North America; TV advertising on major networks; the industry's only on-line photo library, a plant selection and promotion partnership with Country Living magazine, and introduction of Proven Winners branded premium soils and plant foods for home gardeners (in conjunction with Sun Gro).